A family story
Cajou is a family story - one of hand embroidery, traditional prints and truly unique creations.
The journey began in 2020, when Tina became a mother. She started creating with her mum Afie, one-of-a-kind, personalised pieces for her daughter. Thoughtful designs unlike anything else we see out there.
Their creations quickly caught the attention of those around them and they decide to launch together Noa de Cajou - a children's brand where quality, softness, beauty, and practicality come together. The brand immediately stood out, and demand grew rapidly.
The inspiration
Now a mother of two, Noa and Liam, Tina draws inspiration from her everyday life. As her children grow, she began imagining matching sets for herself and the little ones. That’s where her vision for women’s pieces was born.
Today, Noa de Cajou becomes Cajou - a brand of accessories and ready-to-wear for women and children, embroidered, customisable, and sold worldwide.
Celebrated for its unique pieces that are both stylish and timeless, Cajou carries that distinct Parisian signature that makes all the difference.
The founders
Tina was born in Paris. After enrolling in a business school, she took part in exchange programmes in Tokyo, Shanghai, and later New York. With a Master’s degree in Entrepreneurship, she built an international career — first in Zurich, then in London, where she spent several years working at McKinsey & Company, the renowned strategy consulting firm. It was during her maternity leave that she decided to take a leap of faith and launch Noa de Cajou.
Afie was born in Tehran. She lived in Dubai and then London before settling in Paris at the age of 27. As an interior architect, she specialised in high-end design, leading major projects across Europe and the Middle East.
